Wednesday, April 29, 2015

Countries you can visit to see the world’s most beautiful women

Most beautiful ladies.....

Women no doubt are beautiful creations of God, and remain beautiful no matter where they are. However, they tend to exceed the boundaries of beauty a bit and become almost angel like in certain countries. And if you are wondering where you would be able to find such women, check out the list of the countries you can visit to see the world’s most beautiful women. Note: Random Order.


Ukraine






Ukraine is well known for women beauty, striking, stunning and ever smiling fairy angels make this place heaven for men, one of the best in business. The best places in the country to catch the true beauty of its women include the capital city, Kiev, Odessa and the Black Sea Coast.

Sweden






Sweden is considered to be the country with the best looking men and women in the entire world. In addition to housing some seriously beautiful places and attractions, the country is teeming with beautiful gals and guys galore!

The women you meet in this country are literally stunning. Picture this! Tall and slender, blonde and blue eyed, smart and friendly, and highly educated. That’s what would describe a Swedish woman. Probably the best place to get a girl with both the beauty and the brains!

Thailand






Thailand may be known for its nature, culture and hospitality. It is also known for its beautiful women who are shy, but extremely friendly and romantic once they come to know you though. A tad bit dark skinned, these beauties sport soft features and exude a jaw dropping raw exoticism that needs to be seen to be believed!


Bulgaria






Bulgarian women are no exception as well!

Not many would know that this little country in Eastern Europe happens to be home to some of the most angelic women on Earth. With plenty of medieval towns, lively cities, bustling ski resorts and stunning beaches, Bulgaria is the quintessential holiday hub for avid travelers.

Tall, fair skinned, light eyed and dark haired, these beauties are extremely friendly and romantic. And if you really want to guess as to how they would look like in person, take a look at Kate Beckinsale from the Underworld movie series and you would probably know what we are talking about here.



Russia






Russia is said to be home to some of the most beautiful women on the planet. Fair skinned, blue eyed, raven haired, slender and highly intelligent. And the beauty of these women is not restricted to the capital alone. All the way from Siberia to Moscow, there are over 4000 miles of land filled with these gorgeous women. Better yet, you can manage to find a unique blend of Russian speaking Asians and Europeans as move towards Siberia.



Netherlands






The Dutch may be known around the world for their friendly hospitality. However, they are also known for their amazingly tall and beautiful women. And when we say tall, we mean really tall. The average Dutch women is easily over 5ft 8 inches tall.

But that doesn’t seem to deter individuals from flocking to the country just to have a look at these beauties. Don’t worry about the response you would get, as Dutch women also tend to be among the friendliest and most welcoming women on the planet.



Lebanon






The Arab world and beautiful women go hand in hand. And when it comes to gorgeous Arabian women, you would find plenty of them in Lebanon. If their slender, curvy and sun tanned bodies don’t catch your attention, their mesmerizing eyes definitely would. Usually left out from such lists, Lebanese women are like beautiful mysteries waiting to be unraveled.



Poland



Polish girls are known for stunning beauty, grace and femininity. Their salient body appeal gets immediate attention. Let it be modern or traditional dressing, they have good and rich taste of style and fashion. They take great pride in their cultural and traditional values. Not only beauty but their graceful, elegant and caring nature will also steal your heart. Most of the times Polish girls are friendly, caring, sweet tempered and really pleasant to deal with. They can be anything but not gold-diggers; a quality that makes them ideal for those looking for true love.



India






How can a list like this go complete without mentioning India? Sugar, Spice and everything nice! That’s the quintessential Indian woman for you. Sugary in her friendly demeanor and spicy in her looks and style quotients, the typical Indian beauty would captivate you for sure.

Indian women are very religious and cultural. And even the most modern Indian woman would transform into a traditional avatar from time to time. They take extra care in whatever they do, including treating, caring for and pampering their men.

No one can wear the saree like the Indian women. It’s actually a wonder as to how these women can drape themselves in 6 yards of cloth and still come out looking ultra-sexy and drop-dead gorgeous. And it takes a certain panache to carry off the saree in style, which Indian women manage to accomplish effortlessly.



Brazil






Brazilian beauties are world famous, as they are a superb mix of bodies and features. It is believed that in Brazil, one can find the most ethnically mixed people, and probably this is what brings so much of beauty in its inhabitants, especially women. One can amaze oneself being in Brazil and see sexy blondes and lovely black women. Brazilian models are everywhere with their curvaceous bodies and sporty features.



Italy






Italy is one country that has contributed a lot to all of us, as in it has given us all some amazing fashion brands, scintillating Ferraris, mouthwatering pizzas and pastas, and last but surely not the least, the wonderful women. Italian women are famous all over the world as super hot models. Italian women are known as Bella and they are extremely elegant and chic in their style. As Italy is a fashion hub, Italian women have extraordinary fashion sense, which adds on to their beauty.



Canada






Canada is a country with many ethnic groups, which is why the beauties you find there are the best of everywhere. There you find white women, black, and the mixed that look drop dead gorgeous. Majority of women there do not shirk work out, as they love to be in shape and flaunt their curvaceous bodies.



Serbia






You could easily find a tall, fair, sexy, and gorgeous woman in Serbia. Their beautiful features and perfect bodies are owing to their marvelous genes, a combination of Mediterranean and the Slavic genes. Approximately 99 percent of the Serbian girls are naturally blessed with the perfect body shape that is required to become an actor, those long legs, flat tummy, perfect waist, right sized ass, and curvy breasts.



South Korea






Fair and glowing skin, lustrous hair, and cute features make Korean girls adorable and sexy. Yet another factor that makes Korean beauties even more stylish is their impeccable fashion sense.



Croatia






The scintillating beauties of Croatia have features that seem to be the best of Italian and French beauties. Women there have such beautiful texture and color of skin that not many of them even require makeup. While in Croatia, visitors cannot help but appreciate the natural beauties.



Colombia






Beauties in Colombia are very different from women at other places, a beautiful combination of modernity and traditionalism. They are bold and beautiful, and while you are in Colombia, you would not have trouble finding eye candies for sure. Also below is hispanic Colombian women.







Argentina






This South American country is known for its stunning beaches and locales, and equally stunning women. The women here are tall, striking, fashionable, friendly and incredibly romantic. And they tend to speak English with a heavy accent that would floor you instantly! Probably, it explains why Argentina is considered home to the most beautiful women in the Western Hemisphere.



Ethiopia








Incorporating the mysticism and appeal of Ethiopia, the Ethiopian women are among the most desirable females one can find on the face of the globe. The manner in which they don their traditional attire, talk and carry themselves can leave anyone spellbound. They are a perfect blend of sophistication and simplicity. Their ebony skin, cheeky bones and thick stature may lure into extending your trip to the African nation.



Romanian





Classy, cultured, hardworking, caring, appreciative, understanding, feminine and upholding traditional values, Romanian women have everything that a male is looking in his spouse. No wonder, males across the globe visit Romania to spend time with the beautiful and tall Romanian women and woe them for marriage. They are known to be natively smart and give preference to culture and personal development in her life.



We agree that every single women is beautiful regardless of age, race, country she lives in. However, this is just our humble opinion and attempt to identify countries with most beautiful women based on several distinguished factors. We also agree that every one perceive beauty differently and we respect your opinion. Also please note above countries are in random order.

Wired Health: how are innovative technologies disrupting health care?

Last Friday, April 24th, marked the second annual Wired Health conference in London, UK, where members of the health care industry and curious spectators came together to discuss and explore how technology is shaping medicine today.


While Wired Health 2014 focused on harnessing self-monitored data, this year's agenda targeted disruption in health care.

In 1997, Harvard Prof. Clayton M. Christensen created the term "disruptive innovation" to describe how new technologies can alter existing markets or sectors by injecting simplicity, accessibility and affordability into what has become the over-complicated, high-cost norm.

Though the term "disruption" typically carries a negative connotation, in these terms, it points to positive change that shakes up the system for the better.

At the summit in London last week, members of the health care industry proudly harnessed this term and demonstrated how departing from the standard way of doing things has made a significant impact on the existing landscape of medicine.
Changing behavior through perception

"Psychology is technology," said Rory Sutherland, vice chairman of UK-based marketing firm Ogilvy & Mather, as he took the main stage. "What you call things affects how people behave."

Addressing advancements in understanding human behavior, Sutherland cited the rise in unnecessary visits to the UK's emergency departments coinciding with a shift in what it was called. Though it was once widely known as "Accidents and Emergencies," it is now referred to as merely "A&E," taking away the inherently bloody connotations and making it sound more like the initials of two people in love.

Rory Sutherland, of Ogilvy & Mather, addresses a packed audience at Wired Health 2015.

Referring to the emergency department by its full name on signs and in official literature could encourage patients to direct themselves to their GPs instead, decreasing the number of patients who unnecessarily use the emergency service and saving the UK's National Health Service (NHS) precious money.

"If you create a name for something," Sutherland added, "we automatically assume it's a norm."

He also explained that the way choices are presented can affect outcomes, particularly in the health care setting.

For example, when the NHS implemented the use of delayed prescriptions for antibiotics - when a prescription goes into effect a few days after an appointment, in a "wait-and-see approach" - unnecessary use of antibiotics decreased significantly.

In effect, changing the choice structure of things can alter behavior.
Removing the 'wrong' choice

Another man who recognizes that manipulating how choices are made can have positive effects in the field of medicine is Marc Koska, founder of the LifeSaver program. He noted that around the world, 1.3 million people die every year from infected needles that are reused.

After years of researching this problem, Koska came up with a simple solution to disrupt it: a syringe that is impossible to reuse. His K1 syringe is made on the same machinery and from the same materials as existing syringes, but it has an auto-disable mechanism that prevents reuse by employing a plunger that automatically locks in place and breaks if forced.

Koska showed conference-goers heartbreaking undercover footage of small children receiving injections with needles that had previously been used on HIV-positive patients, demonstrating the problem the global health care community faces.

The issue is so great that the World Health Organization (WHO) announced their third ever global policy, aiming to reduce unnecessary injections and ensure that only auto-disable syringes are used. This mandate will come into effect in 2020.

Koska noted that for every $1 spent on proper syringe disposal, over $14 could be saved on health care costs resulting from HIV, HBV and HCV. His charity SafePoint is working to improve this basic level of health care around the world. By taking the option of making the wrong decision out of the equation, Koska and colleagues are disrupting the unsafe practices that put patients at risk.
Bringing the element of choice to alternative limbs

For those who have lost limbs, there has been relatively little choice when it comes to what kind of prosthetic will become their new arm or leg. Though there have been advancements in so-called bionic reconstructions, the ability for a patient to take ownership over the design of their new limb has not really been an option - until now, that is.

The Alternative Limb Project, led by Sophie de Oliveira Barata, brings this choice to the patient, creating bespoke prosthetics for those who have lost their limbs. Each client can plan the design, and the company then works with product designers to create beautiful works of art that are also functional arms, hands, legs or feet.

Some of the designs featured by The Alternative Limb Project included a crystal leg, a limb with a speaker and mp3 dock, and a Japanese-inspired leg with pullout compartments for storage.

Some of the beautiful creations on display at Wired Health even included secret compartments in which the wearer can store things.

Speaking to a packed crowd, de Oliveira Barata explained that one of her clients recently had the idea to add a drone to an artificial arm that can "fly off the arm like a hawk" and take aerial photos.

Her unique approach empowers her clients to take ownership of their limbs, making them stand out as works of art, rather than as something to be hidden away.

Work from the company was recently thrust into the spotlight when the UK's Channel 4 introduced singer and performance artist Viktoria Modesta as "the world's first amputee pop artist."

In the video below, Modesta wears several creations from The Alternative Limb Project, including the "Spike," the "Crystal" and the "Light."

Writing on the company's website, Modesta explains how, after a voluntary operation to remove her leg - which was damaged from birth - she did not want to hide her altered body:


"Initially, after my voluntary operation, I mostly wanted to get a leg that provided balance to my body in its shape. Three years after the amputation, I then saw it as an opportunity to regard the leg as a fashion item and an art project which seemed rather fun and exciting."
Disrupting the aging process

Another speaker who took the stage at Wired Health was Brad Perkins, of Human Longevity, Inc. (HLI) - a company that focuses on genomics and cell therapy. They are tackling diseases caused by age-related decline by building a comprehensive database on human genotypes and phenotypes.

Perkins began his career at the Centers for Disease Control and Prevention (CDC), eventually spearheading investigations into the anthrax attacks in the US in 2001.

He explained that over the past 30 years, there has been a genomic revolution in bacteriology, in terms of how we study it, adding that "we humans are next" to go under the microscope.

HLI are currently working on building their database on human genotypes and phenotypes, and Perkins noted that "health care systems will be disrupted by this technology."

Interestingly, the integrated health records, along with clinical data that they are using to build their database, will become cloud-based and subjected to machine learning. HLI's 5-year goal is to achieve 1 million integrated health records so that they can fully interpret the meaning of the human genome.

"There is a potential to generate as many insights into health and disease as there has been in the last 100 years in the next 10 years," Perkins said, thus contributing to extended life spans.
Notable technological innovations

Between the Bupa Startup Stage - a platform for new companies to present their products and innovations - and the Wired Health Clinic - an exhibition where conference-goers were able to interact with new technologies - there was no shortage of interesting gadgets and gizmos.
Starstim cap

Ana Maiques models the Starstim cap from Neuroelectrics for MNT at Wired Health.

One of the most striking gadgets was a noninvasive wireless cap, which acts as a neurostimulator. Named Starstim, the cap was created by Neuroelectrics, a company led by Ana Maiques.

The cap works by delivering a low current directly to the brain through small electrodes, and it acts as an electroencephalography (EEG) and accelerometry recording system.

Because the cap is portable, it can be used both in a clinical setting and at home, where patients can employ neurofeedback to balance their EEG.

Potential applications include treatment for ADHD, chronic pain, stroke rehabilitation, cognitive enhancement, addiction and depression.
Lumo graphic reader

When dealing with innovation, there are naturally challenges to overcome, and one of the biggest is funding. Anna Wojdecka, creator of the Lumo, spoke to Medical News Today about her search to find adequate funding to take her design from prototype to finished product. She described her product as such:


"Lumo is a low-cost graphic reader for the blind and visually impaired. It translates colors into sound and black lines into tactile feedback, enabling the user to read shapes, graphs and diagrams directly from a page and draw in color."

She added that the aim of her product is to "make learning environments more inclusive and enrich interaction between blind and sighted people." When the finished product is available, Wojdecka told MNT it will sell for between $150-200. She can be contacted via Twitter @helloLUMO.
Tao WellShell

The Tao WellShell fits in the palm of the hand, acting as a gym on the go.
Image credit: Tao Wellness


Another notable gadget was the Tao WellShell, which is a handheld device that fits in the palm of the hand and works in tandem with an app to give the user a resistance workout anywhere. It can be used at home, sitting at a desk or even on a bus, train or plane.
Insulin Angel

In the realm of tiny handheld devices sits the Insulin Angel, which tracks a medication's temperature to help the user monitor and maintain effectiveness. In addition to warning the user in the event the medication has been forgotten, the Insulin Angel also tracks medication usage and waste, and displays results through a smartphone app.
Cupris Health smartphone otoscope

Given that smartphones have become our constant companions these days, innovations that incorporate these devices make other technologies easily accessible. Cupris Health is a company that is doing just that; they have turned smartphones into medical devices by employing clip-on attachments.

They displayed their smartphone-connected otoscope at the conference, explaining that parents can now take pictures of their children's ears and send the images and symptoms directly to the doctor, who can remotely advise on treatment.
How can these disruptions work together?

If conference-goers were hoping to be spoiled for choice, Wired Health 2015 certainly did not disappoint. The vast amount of startups, gadgets and solutions on display was staggering. Though the main theme of disruption was reinforced throughout the speakers' presentations and in the innovations shown in the main hall, there was a sense of disjointedness this year.

Whereas last year's conference was overwhelmingly focused on how to harness data, this year's focus felt a bit forced, as if there was no clear way to sew everything together. But perhaps this is indicative of just how quickly and in how many different directions the health care industry is moving.

Indeed, how data, research and innovation can be unified and harnessed to result in positive health outcomes is the challenge the medical community faces today. Perhaps Wired Health 2016 will focus on this issue.


Wired Health: how are innovative technologies disrupting health care?

Last Friday, April 24th, marked the second annual Wired Health conference in London, UK, where members of the health care industry and curious spectators came together to discuss and explore how technology is shaping medicine today.


While Wired Health 2014 focused on harnessing self-monitored data, this year's agenda targeted disruption in health care.

In 1997, Harvard Prof. Clayton M. Christensen created the term "disruptive innovation" to describe how new technologies can alter existing markets or sectors by injecting simplicity, accessibility and affordability into what has become the over-complicated, high-cost norm.

Though the term "disruption" typically carries a negative connotation, in these terms, it points to positive change that shakes up the system for the better.

At the summit in London last week, members of the health care industry proudly harnessed this term and demonstrated how departing from the standard way of doing things has made a significant impact on the existing landscape of medicine.
Changing behavior through perception

"Psychology is technology," said Rory Sutherland, vice chairman of UK-based marketing firm Ogilvy & Mather, as he took the main stage. "What you call things affects how people behave."

Addressing advancements in understanding human behavior, Sutherland cited the rise in unnecessary visits to the UK's emergency departments coinciding with a shift in what it was called. Though it was once widely known as "Accidents and Emergencies," it is now referred to as merely "A&E," taking away the inherently bloody connotations and making it sound more like the initials of two people in love.

Rory Sutherland, of Ogilvy & Mather, addresses a packed audience at Wired Health 2015.

Referring to the emergency department by its full name on signs and in official literature could encourage patients to direct themselves to their GPs instead, decreasing the number of patients who unnecessarily use the emergency service and saving the UK's National Health Service (NHS) precious money.

"If you create a name for something," Sutherland added, "we automatically assume it's a norm."

He also explained that the way choices are presented can affect outcomes, particularly in the health care setting.

For example, when the NHS implemented the use of delayed prescriptions for antibiotics - when a prescription goes into effect a few days after an appointment, in a "wait-and-see approach" - unnecessary use of antibiotics decreased significantly.

In effect, changing the choice structure of things can alter behavior.
Removing the 'wrong' choice

Another man who recognizes that manipulating how choices are made can have positive effects in the field of medicine is Marc Koska, founder of the LifeSaver program. He noted that around the world, 1.3 million people die every year from infected needles that are reused.

After years of researching this problem, Koska came up with a simple solution to disrupt it: a syringe that is impossible to reuse. His K1 syringe is made on the same machinery and from the same materials as existing syringes, but it has an auto-disable mechanism that prevents reuse by employing a plunger that automatically locks in place and breaks if forced.

Koska showed conference-goers heartbreaking undercover footage of small children receiving injections with needles that had previously been used on HIV-positive patients, demonstrating the problem the global health care community faces.

The issue is so great that the World Health Organization (WHO) announced their third ever global policy, aiming to reduce unnecessary injections and ensure that only auto-disable syringes are used. This mandate will come into effect in 2020.

Koska noted that for every $1 spent on proper syringe disposal, over $14 could be saved on health care costs resulting from HIV, HBV and HCV. His charity SafePoint is working to improve this basic level of health care around the world. By taking the option of making the wrong decision out of the equation, Koska and colleagues are disrupting the unsafe practices that put patients at risk.
Bringing the element of choice to alternative limbs

For those who have lost limbs, there has been relatively little choice when it comes to what kind of prosthetic will become their new arm or leg. Though there have been advancements in so-called bionic reconstructions, the ability for a patient to take ownership over the design of their new limb has not really been an option - until now, that is.

The Alternative Limb Project, led by Sophie de Oliveira Barata, brings this choice to the patient, creating bespoke prosthetics for those who have lost their limbs. Each client can plan the design, and the company then works with product designers to create beautiful works of art that are also functional arms, hands, legs or feet.

Some of the designs featured by The Alternative Limb Project included a crystal leg, a limb with a speaker and mp3 dock, and a Japanese-inspired leg with pullout compartments for storage.

Some of the beautiful creations on display at Wired Health even included secret compartments in which the wearer can store things.

Speaking to a packed crowd, de Oliveira Barata explained that one of her clients recently had the idea to add a drone to an artificial arm that can "fly off the arm like a hawk" and take aerial photos.

Her unique approach empowers her clients to take ownership of their limbs, making them stand out as works of art, rather than as something to be hidden away.

Work from the company was recently thrust into the spotlight when the UK's Channel 4 introduced singer and performance artist Viktoria Modesta as "the world's first amputee pop artist."

In the video below, Modesta wears several creations from The Alternative Limb Project, including the "Spike," the "Crystal" and the "Light."

Writing on the company's website, Modesta explains how, after a voluntary operation to remove her leg - which was damaged from birth - she did not want to hide her altered body:


"Initially, after my voluntary operation, I mostly wanted to get a leg that provided balance to my body in its shape. Three years after the amputation, I then saw it as an opportunity to regard the leg as a fashion item and an art project which seemed rather fun and exciting."
Disrupting the aging process

Another speaker who took the stage at Wired Health was Brad Perkins, of Human Longevity, Inc. (HLI) - a company that focuses on genomics and cell therapy. They are tackling diseases caused by age-related decline by building a comprehensive database on human genotypes and phenotypes.

Perkins began his career at the Centers for Disease Control and Prevention (CDC), eventually spearheading investigations into the anthrax attacks in the US in 2001.

He explained that over the past 30 years, there has been a genomic revolution in bacteriology, in terms of how we study it, adding that "we humans are next" to go under the microscope.

HLI are currently working on building their database on human genotypes and phenotypes, and Perkins noted that "health care systems will be disrupted by this technology."

Interestingly, the integrated health records, along with clinical data that they are using to build their database, will become cloud-based and subjected to machine learning. HLI's 5-year goal is to achieve 1 million integrated health records so that they can fully interpret the meaning of the human genome.

"There is a potential to generate as many insights into health and disease as there has been in the last 100 years in the next 10 years," Perkins said, thus contributing to extended life spans.
Notable technological innovations

Between the Bupa Startup Stage - a platform for new companies to present their products and innovations - and the Wired Health Clinic - an exhibition where conference-goers were able to interact with new technologies - there was no shortage of interesting gadgets and gizmos.
Starstim cap

Ana Maiques models the Starstim cap from Neuroelectrics for MNT at Wired Health.

One of the most striking gadgets was a noninvasive wireless cap, which acts as a neurostimulator. Named Starstim, the cap was created by Neuroelectrics, a company led by Ana Maiques.

The cap works by delivering a low current directly to the brain through small electrodes, and it acts as an electroencephalography (EEG) and accelerometry recording system.

Because the cap is portable, it can be used both in a clinical setting and at home, where patients can employ neurofeedback to balance their EEG.

Potential applications include treatment for ADHD, chronic pain, stroke rehabilitation, cognitive enhancement, addiction and depression.
Lumo graphic reader

When dealing with innovation, there are naturally challenges to overcome, and one of the biggest is funding. Anna Wojdecka, creator of the Lumo, spoke to Medical News Today about her search to find adequate funding to take her design from prototype to finished product. She described her product as such:


"Lumo is a low-cost graphic reader for the blind and visually impaired. It translates colors into sound and black lines into tactile feedback, enabling the user to read shapes, graphs and diagrams directly from a page and draw in color."

She added that the aim of her product is to "make learning environments more inclusive and enrich interaction between blind and sighted people." When the finished product is available, Wojdecka told MNT it will sell for between $150-200. She can be contacted via Twitter @helloLUMO.
Tao WellShell

The Tao WellShell fits in the palm of the hand, acting as a gym on the go.
Image credit: Tao Wellness


Another notable gadget was the Tao WellShell, which is a handheld device that fits in the palm of the hand and works in tandem with an app to give the user a resistance workout anywhere. It can be used at home, sitting at a desk or even on a bus, train or plane.
Insulin Angel

In the realm of tiny handheld devices sits the Insulin Angel, which tracks a medication's temperature to help the user monitor and maintain effectiveness. In addition to warning the user in the event the medication has been forgotten, the Insulin Angel also tracks medication usage and waste, and displays results through a smartphone app.
Cupris Health smartphone otoscope

Given that smartphones have become our constant companions these days, innovations that incorporate these devices make other technologies easily accessible. Cupris Health is a company that is doing just that; they have turned smartphones into medical devices by employing clip-on attachments.

They displayed their smartphone-connected otoscope at the conference, explaining that parents can now take pictures of their children's ears and send the images and symptoms directly to the doctor, who can remotely advise on treatment.
How can these disruptions work together?

If conference-goers were hoping to be spoiled for choice, Wired Health 2015 certainly did not disappoint. The vast amount of startups, gadgets and solutions on display was staggering. Though the main theme of disruption was reinforced throughout the speakers' presentations and in the innovations shown in the main hall, there was a sense of disjointedness this year.

Whereas last year's conference was overwhelmingly focused on how to harness data, this year's focus felt a bit forced, as if there was no clear way to sew everything together. But perhaps this is indicative of just how quickly and in how many different directions the health care industry is moving.

Indeed, how data, research and innovation can be unified and harnessed to result in positive health outcomes is the challenge the medical community faces today. Perhaps Wired Health 2016 will focus on this issue.


High-Fiber African Diet for 2 Weeks dramatically reduces Colon Cancer Risk in Black Americans





A high-fiber African diet for just two weeks brought a significant decline in the risk factors of colon cancer in Black Americans. Researchers also found through a study that a group of Africans who included in their diet American food rich in animal proteins and fats saw a dramatic jump in their colon cancer risk. Findings of the study have been published in the journal Nature Communications.

Researchers said that it was no surprise for them that eating fiber offered a health benefit by reducing the risk of colon cancer. But they were surprised by how quickly and dramatically the diet yielded the results.

Jeremy Nicholson from Imperial College London who co-led the study said the findings have helped understand the negative effects of Western diet and how colon cancer can become a major health threat in Africa because of increasing ‘Westernization’ of diets there.

Colon cancer as a health risk must not be trivialized, given it is the fourth deadliest form of the disease and kills over 600,000 people a year. The death rates from colon cancer are much higher in Western countries than in Africa or the Far East.

Scientists from Imperial College and the University of Pittsburgh in the United States made joint efforts with a group of 20 African American volunteers and 20 from rural South Africa to look into possible effects of diet and gut bacteria.

It was found that the American group suffered significantly less inflammation in the colon and reduced biomarkers of cancer risk after being on the African diet for two weeks. The African group, on the other hand, was found to have dramatically increased its cancer risk after eating the Western diet for two weeks. The Western diet included lots of food like meat and cheese.

High-Fiber African Diet for 2 Weeks dramatically reduces Colon Cancer Risk in Black Americans





A high-fiber African diet for just two weeks brought a significant decline in the risk factors of colon cancer in Black Americans. Researchers also found through a study that a group of Africans who included in their diet American food rich in animal proteins and fats saw a dramatic jump in their colon cancer risk. Findings of the study have been published in the journal Nature Communications.

Researchers said that it was no surprise for them that eating fiber offered a health benefit by reducing the risk of colon cancer. But they were surprised by how quickly and dramatically the diet yielded the results.

Jeremy Nicholson from Imperial College London who co-led the study said the findings have helped understand the negative effects of Western diet and how colon cancer can become a major health threat in Africa because of increasing ‘Westernization’ of diets there.

Colon cancer as a health risk must not be trivialized, given it is the fourth deadliest form of the disease and kills over 600,000 people a year. The death rates from colon cancer are much higher in Western countries than in Africa or the Far East.

Scientists from Imperial College and the University of Pittsburgh in the United States made joint efforts with a group of 20 African American volunteers and 20 from rural South Africa to look into possible effects of diet and gut bacteria.

It was found that the American group suffered significantly less inflammation in the colon and reduced biomarkers of cancer risk after being on the African diet for two weeks. The African group, on the other hand, was found to have dramatically increased its cancer risk after eating the Western diet for two weeks. The Western diet included lots of food like meat and cheese.

Friday, April 24, 2015

The Pitch, a Deloitte event made successful thanks to PowerVote

The Pitch, a Deloitte event made successful thanks to PowerVote

The Pitch, a Deloitte event made successful thanks to PowerVote

The Pitch, a Deloitte event made successful thanks to PowerVote

Research and Markets: Global and Chinese Pedal Exerciser Equipment Market Research Report 2015

Research and Markets: Global and Chinese Pedal Exerciser Equipment Market Research Report 2015

Research and Markets: Global and Chinese Pedal Exerciser Equipment Market Research Report 2015

Research and Markets: Global and Chinese Pedal Exerciser Equipment Market Research Report 2015

National Service and Emigration

National Service and Emigration

National Service and Emigration

National Service and Emigration

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

When China floods the world with illegal goods

When China floods the world with illegal goods

When China floods the world with illegal goods

When China floods the world with illegal goods

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

International Day of Persons with Disabilities

International Day of Persons with Disabilities

International Day of Persons with Disabilities

International Day of Persons with Disabilities

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

Wednesday, April 22, 2015

CTB-Locker virus: Help me to decrypt files- PLEASE HELP ME>>>>>>



Hi friends,



Please help me.


All my files in the pc has been encrypted today. Please help me to get out this problem.

herewith posted the pic of my desktop when the virus being attacked on my files.

only ninety six hours given to pay around six hundred dollars to resolve this problem.

what a shameless activity this is?




sender's email id: unwritable@solitas.com

Details of the mail:



From : Ozella Cappello - unwritable@solitas.com

To: Ajithkumar

Subject. +49(2251) 41 57 Euskirchen

Message: Bergerstr_34 53879_ euskirchen.zip



Hello,

----------

Ozella Cappello

+49 2258 461 49


over 4000 files are corrupted, oh my god.



Please help me some one who can resolve this problem.





CTB-Locker virus: Help me to decrypt files- PLEASE HELP ME>>>>>>



Hi friends,



Please help me.


All my files in the pc has been encrypted today. Please help me to get out this problem.

herewith posted the pic of my desktop when the virus being attacked on my files.

only ninety six hours given to pay around six hundred dollars to resolve this problem.

what a shameless activity this is?




sender's email id: unwritable@solitas.com

Details of the mail:



From : Ozella Cappello - unwritable@solitas.com

To: Ajithkumar

Subject. +49(2251) 41 57 Euskirchen

Message: Bergerstr_34 53879_ euskirchen.zip



Hello,

----------

Ozella Cappello

+49 2258 461 49


over 4000 files are corrupted, oh my god.



Please help me some one who can resolve this problem.




Monday, April 20, 2015

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

Sunday, April 19, 2015

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Statement from Alibaba Group

Statement from Alibaba Group

Statement from Alibaba Group

Statement from Alibaba Group

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

Thursday, April 16, 2015

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game: By James M. Dorsey Kuwait may have scored the first goal against Australia in the opening match of the Asian Cup but when the ma...

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game: By James M. Dorsey Kuwait may have scored the first goal against Australia in the opening match of the Asian Cup but when the ma...

THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

Egypt moves closer to labelling soccer fans as ter...

The Turbulent World of Middle East Soccer: Egypt moves closer to labelling soccer fans as ter...: Source: Heba Khamis/AP By James M. Dorsey Egypt has moved closer to banning as terrorist organizations militant soccer groups th...

Egypt moves closer to labelling soccer fans as ter...

The Turbulent World of Middle East Soccer: Egypt moves closer to labelling soccer fans as ter...: Source: Heba Khamis/AP By James M. Dorsey Egypt has moved closer to banning as terrorist organizations militant soccer groups th...

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Research and Markets: Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Research and Markets: Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Research and Markets: India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Research and Markets: India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Monday, April 6, 2015

10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.



Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive in-store traffic.

65,000 geo-targeted emails were opened with a 2.5% click through rate and a 1% in-store conversion, a huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in. The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.


The effectiveness of geo-targeting is only going to further improve as mobile use grows and location data becomes more accurate and available. The Local Search Association (LSA) just released data that found that, for the first time, mobile devices surpassed PC use in search for local businesses and services. As I reported last month, the majority of searches (52%) for local information on mobile devices occur either in the car or away from home or work.

Furthermore, 70% of consumers are willing to share their location information if they believe they are getting something of value in return like coupons or loyalty points, according to LSA’s Local Mobile Search Study. This dynamically moving consumer base is only going to be more receptive to search results and ads that are specific to their location.

Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.

Here are 10 practical tips for using geo-location information to reach your target audience.
1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs

Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.

Use these consumer characteristics to time and target your marketing. For example, airports on weekdays are a great source of business travelers looking for high-end restaurants, while weekends and Spring Break bring more leisure visitors and families looking for more casual dining options. Likewise, dance clubs and bars can benefit by promoting 18 and over events targeted at universities whose student bodies are largely between the ages of 18-21. These are just a few examples of how venues define audiences that can be effectively targeted.
2. Exclude Locations Where Your Target Audience Will Not Be

Not only can you define an area you wish to reach, you can carve out an area you wish to exclude. Exclusion can be done by venue or one side of the street or any area that could have been specifically targeted.

For example, clubs and bars that might otherwise want to target university students may exclude that same area during breaks or the summer when most students are away.

Excluding locations may also be a more cost-effective way to avoid the higher ad rates of high demand target areas. Digital marketing agency Mediative explains in this SlideShare how lower-cost, broader area ad campaigns can accomplish the same targeting goals by opting out of all areas but your desired target location.
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest

Geo-fencing allows marketers to set a perimeter around a physical location in which ads can be delivered. For geo-fencing ads, they may include creative messages acknowledging the user’s location or may include location-based features such as a store locator.

For example, a coffee shop can set a 1-mile perimeter around its store and reach any user within that radius. Or, it could set a 3-mile perimeter around a nearby office complex to reach users that may be looking for somewhere to grab coffee before going into work. You can also try geo-conquesting, which targets customers around a competitor’s location.

Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.

Courtesy: iGeolise
4. Adjust Your Bid On Ads To Prioritize Better Locations

One concern with specific targeting is the loss in volume of audience. Even if you have an otherworldly 10% click-through rate, that’s just 10 click-throughs if only 100 people see your ad.

In low performing locations, the business developed from those areas may be outweighed by the campaign cost. By raising your bid for more desirable target locations, you increase your exposure in that area, while lowering your bid in other areas keeps your reach broad at a justifiable cost. These adjustments are a way of optimizing ad performance.

An event planning company or marketer for a musician that is hosting a concert in Chicago may use bid adjustments to prioritize Chicago, but also reach, at a lower cost, Milwaukee, WI and Grand Rapids, MI, both of which are driving distance
5. Use Location-Specific Keywords For Paid Search Ads

Geotargeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
6. Predict Your Audience By Geography

Geography can also be used to predict desirable demographics and information about users in that area. Neighborhoods can often be delineated by residents’ income bracket, age, ethnicity, education, and many other demographics or interests. Politicians often draw district boundaries into areas of common political constituencies that also predict demographics or common values.

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service. For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging. However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.
7. Discover Location Intent By Search History

Targeting ads using search history allows marketers to deliver location specific ads to consumers, even if the consumer’s tracked location doesn’t match the physical location of where he or she was searching.

For example, a user searching for information on the Empire State Building, Central Park, and Broadway tickets predicts a trip to New York. A hotel in the area could use that search history data to deliver a relevant and timely search related ad or message.
8. Analyze Consumer Behavior And Preference From Past Locations Visited

Location history of a consumer provides a lot of information specific to that person: where they like to shop, what they like to buy, how often they make the trip, and even how they get there. Obtaining this information gives great insight to marketers that enhances the ability to target consumers and deliver relevant, responsive location specific ads and information, even if the consumer is not currently in that area.

For example, a bagel shop might serve up a free coffee coupon to anyone who’s visited a Starbucks location more than once within 10 blocks of its shop. The customers may be from anywhere in the city but their location history allows the bagel shop to target those who are likely to be in the area in the future.
9. Use Location-Specific Landing Pages To Provide Relevant Content

It’s important not only to target the right consumers, but to provide the most relevant information to them. If you find the right user who clicks on your ad, but the landing page for that ad isn’t customized, that conversion could be lost. Offer different website landing pages for each targeted ad that match the reason that user was targeted.

Another way to get the right people to the right landing page is through geo-aware targeting. Your site or landing page can detect where the user is when they click on a banner or visit your website.

For example, if a user from a high income neighborhood visits a car dealer’s site or clicks on a paid search display ad, that consumer may be directed to a landing page displaying a luxury vehicle, while consumers located in a lower income area may be targeted with a deal on an economy vehicle. The higher income consumers may be more interested in deals such as cash off or lower interest rates whereas those in lower income brackets may be more receptive to lower monthly payments.
10. Take Advantage Of Geographic Specific Events

Lastly, geographic specific events, such as the weather or traditional local holiday celebrations, can be used to target consumers. Some events are known in advance, like St. Patrick’s Day in Boston. Others are unexpected, like snow storms in Dallas.

Upon forecast of a blizzard, a hardware store may target consumers with content promoting snow shovels or snow blowers. The week before St. Patrick’s Day, a clothing store may promote its green colored or festive attire. Either way, these events will spike demand for particular items and are a great opportunity to boost sales.

In summary, these are but a few of the examples of how geography plays such an important part in creating customized and targeted marketing campaigns. Consumers respond better to relevant marketing which means that ROI of targeted campaigns will increase. Mobile consumers make geography one of the best ways to target while technology and data make doing so a real advantage to those who use it. Sometimes it takes a little creativity, but it is worth the effort. Especially for the business of local.

10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.



Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive in-store traffic.

65,000 geo-targeted emails were opened with a 2.5% click through rate and a 1% in-store conversion, a huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in. The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.


The effectiveness of geo-targeting is only going to further improve as mobile use grows and location data becomes more accurate and available. The Local Search Association (LSA) just released data that found that, for the first time, mobile devices surpassed PC use in search for local businesses and services. As I reported last month, the majority of searches (52%) for local information on mobile devices occur either in the car or away from home or work.

Furthermore, 70% of consumers are willing to share their location information if they believe they are getting something of value in return like coupons or loyalty points, according to LSA’s Local Mobile Search Study. This dynamically moving consumer base is only going to be more receptive to search results and ads that are specific to their location.

Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.

Here are 10 practical tips for using geo-location information to reach your target audience.
1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs

Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.

Use these consumer characteristics to time and target your marketing. For example, airports on weekdays are a great source of business travelers looking for high-end restaurants, while weekends and Spring Break bring more leisure visitors and families looking for more casual dining options. Likewise, dance clubs and bars can benefit by promoting 18 and over events targeted at universities whose student bodies are largely between the ages of 18-21. These are just a few examples of how venues define audiences that can be effectively targeted.
2. Exclude Locations Where Your Target Audience Will Not Be

Not only can you define an area you wish to reach, you can carve out an area you wish to exclude. Exclusion can be done by venue or one side of the street or any area that could have been specifically targeted.

For example, clubs and bars that might otherwise want to target university students may exclude that same area during breaks or the summer when most students are away.

Excluding locations may also be a more cost-effective way to avoid the higher ad rates of high demand target areas. Digital marketing agency Mediative explains in this SlideShare how lower-cost, broader area ad campaigns can accomplish the same targeting goals by opting out of all areas but your desired target location.
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest

Geo-fencing allows marketers to set a perimeter around a physical location in which ads can be delivered. For geo-fencing ads, they may include creative messages acknowledging the user’s location or may include location-based features such as a store locator.

For example, a coffee shop can set a 1-mile perimeter around its store and reach any user within that radius. Or, it could set a 3-mile perimeter around a nearby office complex to reach users that may be looking for somewhere to grab coffee before going into work. You can also try geo-conquesting, which targets customers around a competitor’s location.

Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.

Courtesy: iGeolise
4. Adjust Your Bid On Ads To Prioritize Better Locations

One concern with specific targeting is the loss in volume of audience. Even if you have an otherworldly 10% click-through rate, that’s just 10 click-throughs if only 100 people see your ad.

In low performing locations, the business developed from those areas may be outweighed by the campaign cost. By raising your bid for more desirable target locations, you increase your exposure in that area, while lowering your bid in other areas keeps your reach broad at a justifiable cost. These adjustments are a way of optimizing ad performance.

An event planning company or marketer for a musician that is hosting a concert in Chicago may use bid adjustments to prioritize Chicago, but also reach, at a lower cost, Milwaukee, WI and Grand Rapids, MI, both of which are driving distance
5. Use Location-Specific Keywords For Paid Search Ads

Geotargeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
6. Predict Your Audience By Geography

Geography can also be used to predict desirable demographics and information about users in that area. Neighborhoods can often be delineated by residents’ income bracket, age, ethnicity, education, and many other demographics or interests. Politicians often draw district boundaries into areas of common political constituencies that also predict demographics or common values.

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service. For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging. However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.
7. Discover Location Intent By Search History

Targeting ads using search history allows marketers to deliver location specific ads to consumers, even if the consumer’s tracked location doesn’t match the physical location of where he or she was searching.

For example, a user searching for information on the Empire State Building, Central Park, and Broadway tickets predicts a trip to New York. A hotel in the area could use that search history data to deliver a relevant and timely search related ad or message.
8. Analyze Consumer Behavior And Preference From Past Locations Visited

Location history of a consumer provides a lot of information specific to that person: where they like to shop, what they like to buy, how often they make the trip, and even how they get there. Obtaining this information gives great insight to marketers that enhances the ability to target consumers and deliver relevant, responsive location specific ads and information, even if the consumer is not currently in that area.

For example, a bagel shop might serve up a free coffee coupon to anyone who’s visited a Starbucks location more than once within 10 blocks of its shop. The customers may be from anywhere in the city but their location history allows the bagel shop to target those who are likely to be in the area in the future.
9. Use Location-Specific Landing Pages To Provide Relevant Content

It’s important not only to target the right consumers, but to provide the most relevant information to them. If you find the right user who clicks on your ad, but the landing page for that ad isn’t customized, that conversion could be lost. Offer different website landing pages for each targeted ad that match the reason that user was targeted.

Another way to get the right people to the right landing page is through geo-aware targeting. Your site or landing page can detect where the user is when they click on a banner or visit your website.

For example, if a user from a high income neighborhood visits a car dealer’s site or clicks on a paid search display ad, that consumer may be directed to a landing page displaying a luxury vehicle, while consumers located in a lower income area may be targeted with a deal on an economy vehicle. The higher income consumers may be more interested in deals such as cash off or lower interest rates whereas those in lower income brackets may be more receptive to lower monthly payments.
10. Take Advantage Of Geographic Specific Events

Lastly, geographic specific events, such as the weather or traditional local holiday celebrations, can be used to target consumers. Some events are known in advance, like St. Patrick’s Day in Boston. Others are unexpected, like snow storms in Dallas.

Upon forecast of a blizzard, a hardware store may target consumers with content promoting snow shovels or snow blowers. The week before St. Patrick’s Day, a clothing store may promote its green colored or festive attire. Either way, these events will spike demand for particular items and are a great opportunity to boost sales.

In summary, these are but a few of the examples of how geography plays such an important part in creating customized and targeted marketing campaigns. Consumers respond better to relevant marketing which means that ROI of targeted campaigns will increase. Mobile consumers make geography one of the best ways to target while technology and data make doing so a real advantage to those who use it. Sometimes it takes a little creativity, but it is worth the effort. Especially for the business of local.

Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction

The Central Engineering Consultancy Bureau proudly presents the International E- conference under the theme of “Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction ” as winning the award of World Centre of Excellence on Landslide Disaster Reduction 2014-2017. Our expectation is to establish a global cooperation platform for better understanding of Disaster Risk Management in the world as a whole and provide mitigatory action plans for a better tomorrow. The conference is scheduled to be held from 24th March – 24th April 2015 and free online registration will be available from 10th March 2015. We cordially invite all who are inspired to contemplate beyond the boundaries to explore new provisions in the field of Disaster Management.


Our Objectives:
  • Deliberate the prioritized areas required to develop humanitarian frameworks, standards and guidelines that are worthwhile to be followed
  • Create a cluster of communities to disseminate knowledge and exchange experiences related to disaster resilience
  • Open up a communication media to exchange future activities and action plans on disaster reduction
  • Design novel strategies and mitigatory action plans to minimize the risk in landslide prone areas considering the discussed particulars in the conference.
The Conference deliberations will be on the following sub themes. Each theme will be discussed for a period of 8-12 days. Participants may select one or more topics according to the interest during the time of registration.
Developing Conceptual Model Policy Frameworks to Understand Causes, Effects and Mitigations of Landslide Occurrences.
Duration: 24th March -31st March
Implementation of Applicable Guidelines / Teaching Tools to Establish Essential Synergies in Landslide Disaster Phenomena.
Duration: 1st April – 12th April
Originate Pertinent Standards for Humanitarian Activities in support of Effective Risk Reduction and Mitigations on Landslide Occurrences.
Duration: 13th April – 24th April
Join to the Global On-line Dialogue!
Registered users will be able to upload their documentary efforts on Landslide Disaster Management, related projects, research areas and report innovative technological background used in disaster mitigation in the world and also view the documentary work published by the keynote speakers.
You are able to comment on any uploaded document of a keynote expert / other participants and create a linkage between a global proficient team.
At the end of each Theme, the most imperative facts discussed throughout the conference will be extracted and presented as adialogue.
The final outcome of the three dialogues which will be summarized and presented as Summary

SELFAA is ready to come in 2026