Friday, April 24, 2015

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

Do not solve problems one election cycle at a time: DPM Tharman Shanmugaratnam

When China floods the world with illegal goods

When China floods the world with illegal goods

When China floods the world with illegal goods

When China floods the world with illegal goods

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

China Should Abide By the Wisdom of Deng Xiaoping

International Day of Persons with Disabilities

International Day of Persons with Disabilities

International Day of Persons with Disabilities

International Day of Persons with Disabilities

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

UN Women launches HeForShe IMPACT 10X10X10 Initiative

Wednesday, April 22, 2015

CTB-Locker virus: Help me to decrypt files- PLEASE HELP ME>>>>>>



Hi friends,



Please help me.


All my files in the pc has been encrypted today. Please help me to get out this problem.

herewith posted the pic of my desktop when the virus being attacked on my files.

only ninety six hours given to pay around six hundred dollars to resolve this problem.

what a shameless activity this is?




sender's email id: unwritable@solitas.com

Details of the mail:



From : Ozella Cappello - unwritable@solitas.com

To: Ajithkumar

Subject. +49(2251) 41 57 Euskirchen

Message: Bergerstr_34 53879_ euskirchen.zip



Hello,

----------

Ozella Cappello

+49 2258 461 49


over 4000 files are corrupted, oh my god.



Please help me some one who can resolve this problem.





CTB-Locker virus: Help me to decrypt files- PLEASE HELP ME>>>>>>



Hi friends,



Please help me.


All my files in the pc has been encrypted today. Please help me to get out this problem.

herewith posted the pic of my desktop when the virus being attacked on my files.

only ninety six hours given to pay around six hundred dollars to resolve this problem.

what a shameless activity this is?




sender's email id: unwritable@solitas.com

Details of the mail:



From : Ozella Cappello - unwritable@solitas.com

To: Ajithkumar

Subject. +49(2251) 41 57 Euskirchen

Message: Bergerstr_34 53879_ euskirchen.zip



Hello,

----------

Ozella Cappello

+49 2258 461 49


over 4000 files are corrupted, oh my god.



Please help me some one who can resolve this problem.




Monday, April 20, 2015

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

Professor James Liebman Proves Innocent Man Executed, Retired Supreme Court Justice Says | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

New Cutting-Edge Courses Address Critical Global Issues | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Professor Tim Wu Named a World Economic Forum Young Global Leader | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Center for Climate Change Law Holds Forum on Indian Point Nuclear Power Plant | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

Ambedkar Lecture Series to Explore Influences on Indian Society | Columbia Law School

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

http://societyofwomenengineers.swe.org/international-member/511-slide/4302-meet-maha-a-young-pakistani-engineer-living-in-bogota-colombia

Sunday, April 19, 2015

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Technavio Publishes New Report on the Global Microgrid Market 2015-2019

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Eros International Announces Movie Streaming Partnership with Asianet Broadband

Statement from Alibaba Group

Statement from Alibaba Group

Statement from Alibaba Group

Statement from Alibaba Group

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

SanBio Presents at Annual European Stroke Organisation Conference

Thursday, April 16, 2015

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game: By James M. Dorsey Kuwait may have scored the first goal against Australia in the opening match of the Asian Cup but when the ma...

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game

The Turbulent World of Middle East Soccer: Asian Cup Politics: more than just a game: By James M. Dorsey Kuwait may have scored the first goal against Australia in the opening match of the Asian Cup but when the ma...

THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

THE MUSCULAR JEW V...

The Turbulent World of Middle East Soccer: CONSTRUCTING NATIONAL IDENTITY: THE MUSCULAR JEW V...: The   RSIS   Working   Paper   series   presents   papers   in   a   preliminary   form   and   serves   to   stimulate   commen...

Egypt moves closer to labelling soccer fans as ter...

The Turbulent World of Middle East Soccer: Egypt moves closer to labelling soccer fans as ter...: Source: Heba Khamis/AP By James M. Dorsey Egypt has moved closer to banning as terrorist organizations militant soccer groups th...

Egypt moves closer to labelling soccer fans as ter...

The Turbulent World of Middle East Soccer: Egypt moves closer to labelling soccer fans as ter...: Source: Heba Khamis/AP By James M. Dorsey Egypt has moved closer to banning as terrorist organizations militant soccer groups th...

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

CIRCOR Increases Penetration of High-Growth Power Generation Market with Purchase of Germany-based Schroedahl

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Research and Markets: Kyrgyzstan’s Mining Fiscal Regime: H1 2015 – Copper, Uranium, Silver, Gold and Coal

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Partners Trust to Participate in Their First LPS China Luxury Real Estate Showcase in Beijing

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Four Yahoo Apps Debut on Apple Watch

Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Research and Markets: Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

Research and Markets: Global and Chinese Sterile Active Pharmaceutical Ingredients Market Report 2015 – Forecasts to 2020

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

Research and Markets: India Cargo Handling and Transport Industry Outlook to 2019 – Aided by Infrastructure Development

India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Research and Markets: India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Research and Markets: India Single Specialty Hospitals and Clinics Industry Outlook to 2019 – Day Care Specialty Clinics to Impel Growth

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Wanda Studios Qingdao Makes China Debut at 5th Beijing International Film Festival

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Yale Professor Urges Local Contribution to Mitigation of Global Climate Change

Monday, April 6, 2015

10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.



Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive in-store traffic.

65,000 geo-targeted emails were opened with a 2.5% click through rate and a 1% in-store conversion, a huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in. The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.


The effectiveness of geo-targeting is only going to further improve as mobile use grows and location data becomes more accurate and available. The Local Search Association (LSA) just released data that found that, for the first time, mobile devices surpassed PC use in search for local businesses and services. As I reported last month, the majority of searches (52%) for local information on mobile devices occur either in the car or away from home or work.

Furthermore, 70% of consumers are willing to share their location information if they believe they are getting something of value in return like coupons or loyalty points, according to LSA’s Local Mobile Search Study. This dynamically moving consumer base is only going to be more receptive to search results and ads that are specific to their location.

Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.

Here are 10 practical tips for using geo-location information to reach your target audience.
1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs

Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.

Use these consumer characteristics to time and target your marketing. For example, airports on weekdays are a great source of business travelers looking for high-end restaurants, while weekends and Spring Break bring more leisure visitors and families looking for more casual dining options. Likewise, dance clubs and bars can benefit by promoting 18 and over events targeted at universities whose student bodies are largely between the ages of 18-21. These are just a few examples of how venues define audiences that can be effectively targeted.
2. Exclude Locations Where Your Target Audience Will Not Be

Not only can you define an area you wish to reach, you can carve out an area you wish to exclude. Exclusion can be done by venue or one side of the street or any area that could have been specifically targeted.

For example, clubs and bars that might otherwise want to target university students may exclude that same area during breaks or the summer when most students are away.

Excluding locations may also be a more cost-effective way to avoid the higher ad rates of high demand target areas. Digital marketing agency Mediative explains in this SlideShare how lower-cost, broader area ad campaigns can accomplish the same targeting goals by opting out of all areas but your desired target location.
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest

Geo-fencing allows marketers to set a perimeter around a physical location in which ads can be delivered. For geo-fencing ads, they may include creative messages acknowledging the user’s location or may include location-based features such as a store locator.

For example, a coffee shop can set a 1-mile perimeter around its store and reach any user within that radius. Or, it could set a 3-mile perimeter around a nearby office complex to reach users that may be looking for somewhere to grab coffee before going into work. You can also try geo-conquesting, which targets customers around a competitor’s location.

Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.

Courtesy: iGeolise
4. Adjust Your Bid On Ads To Prioritize Better Locations

One concern with specific targeting is the loss in volume of audience. Even if you have an otherworldly 10% click-through rate, that’s just 10 click-throughs if only 100 people see your ad.

In low performing locations, the business developed from those areas may be outweighed by the campaign cost. By raising your bid for more desirable target locations, you increase your exposure in that area, while lowering your bid in other areas keeps your reach broad at a justifiable cost. These adjustments are a way of optimizing ad performance.

An event planning company or marketer for a musician that is hosting a concert in Chicago may use bid adjustments to prioritize Chicago, but also reach, at a lower cost, Milwaukee, WI and Grand Rapids, MI, both of which are driving distance
5. Use Location-Specific Keywords For Paid Search Ads

Geotargeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
6. Predict Your Audience By Geography

Geography can also be used to predict desirable demographics and information about users in that area. Neighborhoods can often be delineated by residents’ income bracket, age, ethnicity, education, and many other demographics or interests. Politicians often draw district boundaries into areas of common political constituencies that also predict demographics or common values.

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service. For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging. However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.
7. Discover Location Intent By Search History

Targeting ads using search history allows marketers to deliver location specific ads to consumers, even if the consumer’s tracked location doesn’t match the physical location of where he or she was searching.

For example, a user searching for information on the Empire State Building, Central Park, and Broadway tickets predicts a trip to New York. A hotel in the area could use that search history data to deliver a relevant and timely search related ad or message.
8. Analyze Consumer Behavior And Preference From Past Locations Visited

Location history of a consumer provides a lot of information specific to that person: where they like to shop, what they like to buy, how often they make the trip, and even how they get there. Obtaining this information gives great insight to marketers that enhances the ability to target consumers and deliver relevant, responsive location specific ads and information, even if the consumer is not currently in that area.

For example, a bagel shop might serve up a free coffee coupon to anyone who’s visited a Starbucks location more than once within 10 blocks of its shop. The customers may be from anywhere in the city but their location history allows the bagel shop to target those who are likely to be in the area in the future.
9. Use Location-Specific Landing Pages To Provide Relevant Content

It’s important not only to target the right consumers, but to provide the most relevant information to them. If you find the right user who clicks on your ad, but the landing page for that ad isn’t customized, that conversion could be lost. Offer different website landing pages for each targeted ad that match the reason that user was targeted.

Another way to get the right people to the right landing page is through geo-aware targeting. Your site or landing page can detect where the user is when they click on a banner or visit your website.

For example, if a user from a high income neighborhood visits a car dealer’s site or clicks on a paid search display ad, that consumer may be directed to a landing page displaying a luxury vehicle, while consumers located in a lower income area may be targeted with a deal on an economy vehicle. The higher income consumers may be more interested in deals such as cash off or lower interest rates whereas those in lower income brackets may be more receptive to lower monthly payments.
10. Take Advantage Of Geographic Specific Events

Lastly, geographic specific events, such as the weather or traditional local holiday celebrations, can be used to target consumers. Some events are known in advance, like St. Patrick’s Day in Boston. Others are unexpected, like snow storms in Dallas.

Upon forecast of a blizzard, a hardware store may target consumers with content promoting snow shovels or snow blowers. The week before St. Patrick’s Day, a clothing store may promote its green colored or festive attire. Either way, these events will spike demand for particular items and are a great opportunity to boost sales.

In summary, these are but a few of the examples of how geography plays such an important part in creating customized and targeted marketing campaigns. Consumers respond better to relevant marketing which means that ROI of targeted campaigns will increase. Mobile consumers make geography one of the best ways to target while technology and data make doing so a real advantage to those who use it. Sometimes it takes a little creativity, but it is worth the effort. Especially for the business of local.

10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.



Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive in-store traffic.

65,000 geo-targeted emails were opened with a 2.5% click through rate and a 1% in-store conversion, a huge impact for one campaign with a small data set, per True Religion’s Director of Global e-Commerce, Gary Penn.

Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in. The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.


The effectiveness of geo-targeting is only going to further improve as mobile use grows and location data becomes more accurate and available. The Local Search Association (LSA) just released data that found that, for the first time, mobile devices surpassed PC use in search for local businesses and services. As I reported last month, the majority of searches (52%) for local information on mobile devices occur either in the car or away from home or work.

Furthermore, 70% of consumers are willing to share their location information if they believe they are getting something of value in return like coupons or loyalty points, according to LSA’s Local Mobile Search Study. This dynamically moving consumer base is only going to be more receptive to search results and ads that are specific to their location.

Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.

Here are 10 practical tips for using geo-location information to reach your target audience.
1. Find A Venue Where Your Target Audience Will Have Specific Wants Or Needs

Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.

Use these consumer characteristics to time and target your marketing. For example, airports on weekdays are a great source of business travelers looking for high-end restaurants, while weekends and Spring Break bring more leisure visitors and families looking for more casual dining options. Likewise, dance clubs and bars can benefit by promoting 18 and over events targeted at universities whose student bodies are largely between the ages of 18-21. These are just a few examples of how venues define audiences that can be effectively targeted.
2. Exclude Locations Where Your Target Audience Will Not Be

Not only can you define an area you wish to reach, you can carve out an area you wish to exclude. Exclusion can be done by venue or one side of the street or any area that could have been specifically targeted.

For example, clubs and bars that might otherwise want to target university students may exclude that same area during breaks or the summer when most students are away.

Excluding locations may also be a more cost-effective way to avoid the higher ad rates of high demand target areas. Digital marketing agency Mediative explains in this SlideShare how lower-cost, broader area ad campaigns can accomplish the same targeting goals by opting out of all areas but your desired target location.
3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest

Geo-fencing allows marketers to set a perimeter around a physical location in which ads can be delivered. For geo-fencing ads, they may include creative messages acknowledging the user’s location or may include location-based features such as a store locator.

For example, a coffee shop can set a 1-mile perimeter around its store and reach any user within that radius. Or, it could set a 3-mile perimeter around a nearby office complex to reach users that may be looking for somewhere to grab coffee before going into work. You can also try geo-conquesting, which targets customers around a competitor’s location.

Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.

Courtesy: iGeolise
4. Adjust Your Bid On Ads To Prioritize Better Locations

One concern with specific targeting is the loss in volume of audience. Even if you have an otherworldly 10% click-through rate, that’s just 10 click-throughs if only 100 people see your ad.

In low performing locations, the business developed from those areas may be outweighed by the campaign cost. By raising your bid for more desirable target locations, you increase your exposure in that area, while lowering your bid in other areas keeps your reach broad at a justifiable cost. These adjustments are a way of optimizing ad performance.

An event planning company or marketer for a musician that is hosting a concert in Chicago may use bid adjustments to prioritize Chicago, but also reach, at a lower cost, Milwaukee, WI and Grand Rapids, MI, both of which are driving distance
5. Use Location-Specific Keywords For Paid Search Ads

Geotargeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
6. Predict Your Audience By Geography

Geography can also be used to predict desirable demographics and information about users in that area. Neighborhoods can often be delineated by residents’ income bracket, age, ethnicity, education, and many other demographics or interests. Politicians often draw district boundaries into areas of common political constituencies that also predict demographics or common values.

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service. For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging. However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.
7. Discover Location Intent By Search History

Targeting ads using search history allows marketers to deliver location specific ads to consumers, even if the consumer’s tracked location doesn’t match the physical location of where he or she was searching.

For example, a user searching for information on the Empire State Building, Central Park, and Broadway tickets predicts a trip to New York. A hotel in the area could use that search history data to deliver a relevant and timely search related ad or message.
8. Analyze Consumer Behavior And Preference From Past Locations Visited

Location history of a consumer provides a lot of information specific to that person: where they like to shop, what they like to buy, how often they make the trip, and even how they get there. Obtaining this information gives great insight to marketers that enhances the ability to target consumers and deliver relevant, responsive location specific ads and information, even if the consumer is not currently in that area.

For example, a bagel shop might serve up a free coffee coupon to anyone who’s visited a Starbucks location more than once within 10 blocks of its shop. The customers may be from anywhere in the city but their location history allows the bagel shop to target those who are likely to be in the area in the future.
9. Use Location-Specific Landing Pages To Provide Relevant Content

It’s important not only to target the right consumers, but to provide the most relevant information to them. If you find the right user who clicks on your ad, but the landing page for that ad isn’t customized, that conversion could be lost. Offer different website landing pages for each targeted ad that match the reason that user was targeted.

Another way to get the right people to the right landing page is through geo-aware targeting. Your site or landing page can detect where the user is when they click on a banner or visit your website.

For example, if a user from a high income neighborhood visits a car dealer’s site or clicks on a paid search display ad, that consumer may be directed to a landing page displaying a luxury vehicle, while consumers located in a lower income area may be targeted with a deal on an economy vehicle. The higher income consumers may be more interested in deals such as cash off or lower interest rates whereas those in lower income brackets may be more receptive to lower monthly payments.
10. Take Advantage Of Geographic Specific Events

Lastly, geographic specific events, such as the weather or traditional local holiday celebrations, can be used to target consumers. Some events are known in advance, like St. Patrick’s Day in Boston. Others are unexpected, like snow storms in Dallas.

Upon forecast of a blizzard, a hardware store may target consumers with content promoting snow shovels or snow blowers. The week before St. Patrick’s Day, a clothing store may promote its green colored or festive attire. Either way, these events will spike demand for particular items and are a great opportunity to boost sales.

In summary, these are but a few of the examples of how geography plays such an important part in creating customized and targeted marketing campaigns. Consumers respond better to relevant marketing which means that ROI of targeted campaigns will increase. Mobile consumers make geography one of the best ways to target while technology and data make doing so a real advantage to those who use it. Sometimes it takes a little creativity, but it is worth the effort. Especially for the business of local.

Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction

The Central Engineering Consultancy Bureau proudly presents the International E- conference under the theme of “Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction ” as winning the award of World Centre of Excellence on Landslide Disaster Reduction 2014-2017. Our expectation is to establish a global cooperation platform for better understanding of Disaster Risk Management in the world as a whole and provide mitigatory action plans for a better tomorrow. The conference is scheduled to be held from 24th March – 24th April 2015 and free online registration will be available from 10th March 2015. We cordially invite all who are inspired to contemplate beyond the boundaries to explore new provisions in the field of Disaster Management.


Our Objectives:
  • Deliberate the prioritized areas required to develop humanitarian frameworks, standards and guidelines that are worthwhile to be followed
  • Create a cluster of communities to disseminate knowledge and exchange experiences related to disaster resilience
  • Open up a communication media to exchange future activities and action plans on disaster reduction
  • Design novel strategies and mitigatory action plans to minimize the risk in landslide prone areas considering the discussed particulars in the conference.
The Conference deliberations will be on the following sub themes. Each theme will be discussed for a period of 8-12 days. Participants may select one or more topics according to the interest during the time of registration.
Developing Conceptual Model Policy Frameworks to Understand Causes, Effects and Mitigations of Landslide Occurrences.
Duration: 24th March -31st March
Implementation of Applicable Guidelines / Teaching Tools to Establish Essential Synergies in Landslide Disaster Phenomena.
Duration: 1st April – 12th April
Originate Pertinent Standards for Humanitarian Activities in support of Effective Risk Reduction and Mitigations on Landslide Occurrences.
Duration: 13th April – 24th April
Join to the Global On-line Dialogue!
Registered users will be able to upload their documentary efforts on Landslide Disaster Management, related projects, research areas and report innovative technological background used in disaster mitigation in the world and also view the documentary work published by the keynote speakers.
You are able to comment on any uploaded document of a keynote expert / other participants and create a linkage between a global proficient team.
At the end of each Theme, the most imperative facts discussed throughout the conference will be extracted and presented as adialogue.
The final outcome of the three dialogues which will be summarized and presented as Summary

Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction

The Central Engineering Consultancy Bureau proudly presents the International E- conference under the theme of “Developing Model Policy Frameworks, Standards and Guidelines on Landslide Disaster Reduction ” as winning the award of World Centre of Excellence on Landslide Disaster Reduction 2014-2017. Our expectation is to establish a global cooperation platform for better understanding of Disaster Risk Management in the world as a whole and provide mitigatory action plans for a better tomorrow. The conference is scheduled to be held from 24th March – 24th April 2015 and free online registration will be available from 10th March 2015. We cordially invite all who are inspired to contemplate beyond the boundaries to explore new provisions in the field of Disaster Management.


Our Objectives:
  • Deliberate the prioritized areas required to develop humanitarian frameworks, standards and guidelines that are worthwhile to be followed
  • Create a cluster of communities to disseminate knowledge and exchange experiences related to disaster resilience
  • Open up a communication media to exchange future activities and action plans on disaster reduction
  • Design novel strategies and mitigatory action plans to minimize the risk in landslide prone areas considering the discussed particulars in the conference.
The Conference deliberations will be on the following sub themes. Each theme will be discussed for a period of 8-12 days. Participants may select one or more topics according to the interest during the time of registration.
Developing Conceptual Model Policy Frameworks to Understand Causes, Effects and Mitigations of Landslide Occurrences.
Duration: 24th March -31st March
Implementation of Applicable Guidelines / Teaching Tools to Establish Essential Synergies in Landslide Disaster Phenomena.
Duration: 1st April – 12th April
Originate Pertinent Standards for Humanitarian Activities in support of Effective Risk Reduction and Mitigations on Landslide Occurrences.
Duration: 13th April – 24th April
Join to the Global On-line Dialogue!
Registered users will be able to upload their documentary efforts on Landslide Disaster Management, related projects, research areas and report innovative technological background used in disaster mitigation in the world and also view the documentary work published by the keynote speakers.
You are able to comment on any uploaded document of a keynote expert / other participants and create a linkage between a global proficient team.
At the end of each Theme, the most imperative facts discussed throughout the conference will be extracted and presented as adialogue.
The final outcome of the three dialogues which will be summarized and presented as Summary

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http://www.e-conference.crdcecbsl.lk/View/UI/Pages/Home.aspx

http://www.e-conference.crdcecbsl.lk/View/UI/Pages/Home.aspx

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GBC Metals, LLC, Announces Sale of Its Interest in Japanese Joint Venture to Dowa Metaltech along with Establishment of Long-Term Technology License and Supply Agreements

GBC Metals, LLC, Announces Sale of Its Interest in Japanese Joint Venture to Dowa Metaltech along with Establishment of Long-Term Technology License and Supply Agreements

GBC Metals, LLC, Announces Sale of Its Interest in Japanese Joint Venture to Dowa Metaltech along with Establishment of Long-Term Technology License and Supply Agreements

GBC Metals, LLC, Announces Sale of Its Interest in Japanese Joint Venture to Dowa Metaltech along with Establishment of Long-Term Technology License and Supply Agreements

Israeli Parliament Solar Project Adopts JA Solar Modules

Israeli Parliament Solar Project Adopts JA Solar Modules

Israeli Parliament Solar Project Adopts JA Solar Modules

Israeli Parliament Solar Project Adopts JA Solar Modules

Israeli Parliament Solar Project Adopts JA Solar Modules

Israeli Parliament Solar Project Adopts JA Solar Modules

ZW HR Consulting Singapore Launches 2015 HR Salary Guide

ZW HR Consulting Singapore Launches 2015 HR Salary Guide

ZW HR Consulting Singapore Launches 2015 HR Salary Guide

ZW HR Consulting Singapore Launches 2015 HR Salary Guide

“The 5th LIXIL International University Architectural Competition” Top Three Universities Proceeding to Open Final Screening Announced

“The 5th LIXIL International University Architectural Competition” Top Three Universities Proceeding to Open Final Screening Announced

“The 5th LIXIL International University Architectural Competition” Top Three Universities Proceeding to Open Final Screening Announced

“The 5th LIXIL International University Architectural Competition” Top Three Universities Proceeding to Open Final Screening Announced

ZTE Blade S6 Plus Debuts Worldwide via eBay

ZTE Blade S6 Plus Debuts Worldwide via eBay

ZTE Blade S6 Plus Debuts Worldwide via eBay

ZTE Blade S6 Plus Debuts Worldwide via eBay

Friday, April 3, 2015

France votes to ban ultra-thin models in crackdown on anorexia






French MPs have approved tough measures in an attempt to combat anorexia that will make it a crime for fashion agencies to use dangerously thin or undernourished models. 


Members of the lower house of parliament also voted on Friday for measures that will make it illegal to promote anorexia on the internet and will oblige agencies to clearly mark all photographs of models that have been retouched to alter their body shape.

The legislation will attempt to impose an as-yet-unspecified minimum body mass index (BMI) for models EMPLOYED by agencies, who will be under threat of prison and a fine for flouting the law.

Although the measures will only APPLY within France, they will have a symbolic impact on the fashion industry given Paris’s role within it.

French health minister Marisol Touraine supported the ban on overly thin models – most of whom are women – presented as an amendment to her health bill, saying their use was worrying.

The legislation has yet to define the minimum BMI below which the law will APPLY. Under World Health Organisation guidelines an adult with a BMI below 18.5 is considered underweight, 18 malnourished, and 17 severely malnourished. The average model measuring 1.75m (5ft 9in) and weighing 50kg (7st 12lb) has a BMI of 16.

Agencies who use models whose BMIs fall below the stipulated figure will face a fine of €75,000 (£55,000) and staff face up to six months in prison. Failure to state when photos have been retouched will incur a fine of €37,500 or up to 30% of the amount spent on the advertising featuring the model.

French MPs also voted for a further clause in the health bill making it illegal to glorify anorexia on the internet. It fixes a maximum fine of €10,000 and a year in jail for “provoking people to excessive thinness by encouraging prolonged dietary restrictions that could expose them to a danger of death or directly impair their health”.

The amendments were immediately lambasted by French model agencies who warned against confusing anorexia and thinness, and accused the government of stigmatising agencies.

“It’s very serious to conflate anorexia with the thinness of models and it ignores the fact that anorexia is a psychogenic illness,” Isabelle Saint-Felix, secretary general of Synam, which represents around 40 modelling agencies in France, told AFP.

An attempt to legislate against “inciting someone to excessive thinness” in 2008 was voted on by MPs but the bill ran out of time to be presented to the upper house, the senate.

Xavier Pommereau, a psychiatrist, told Libération he was doubtful the measure against internet sites would make much difference.

“The girls who go on to these sites are already sick. They are already suffering from an obsession to impress others and show off their incredible thinness,” Pommereau said.

“It passes the message that showing dangerous images of suicide or other such things is wrong, but we are in a world that is completely internationalised and these sites and images are not confined to our borders.”

Marie-Rose Moro, psychoanalyst and psychiatrist, agreed the law would solve nothing. “It would be better to provide more resources to care for anorexic patients,” she said, adding that there should be “more awareness to eating disorders in society”.

As many as 40,000 people suffer from anorexia in France; 90% of them are women, according to health ministry figures.

Spain already bars models below a certain BMI from taking part in Madrid fashion shows and Italy demands health certificates for those on the catwalk.

France votes to ban ultra-thin models in crackdown on anorexia






French MPs have approved tough measures in an attempt to combat anorexia that will make it a crime for fashion agencies to use dangerously thin or undernourished models. 


Members of the lower house of parliament also voted on Friday for measures that will make it illegal to promote anorexia on the internet and will oblige agencies to clearly mark all photographs of models that have been retouched to alter their body shape.

The legislation will attempt to impose an as-yet-unspecified minimum body mass index (BMI) for models EMPLOYED by agencies, who will be under threat of prison and a fine for flouting the law.

Although the measures will only APPLY within France, they will have a symbolic impact on the fashion industry given Paris’s role within it.

French health minister Marisol Touraine supported the ban on overly thin models – most of whom are women – presented as an amendment to her health bill, saying their use was worrying.

The legislation has yet to define the minimum BMI below which the law will APPLY. Under World Health Organisation guidelines an adult with a BMI below 18.5 is considered underweight, 18 malnourished, and 17 severely malnourished. The average model measuring 1.75m (5ft 9in) and weighing 50kg (7st 12lb) has a BMI of 16.

Agencies who use models whose BMIs fall below the stipulated figure will face a fine of €75,000 (£55,000) and staff face up to six months in prison. Failure to state when photos have been retouched will incur a fine of €37,500 or up to 30% of the amount spent on the advertising featuring the model.

French MPs also voted for a further clause in the health bill making it illegal to glorify anorexia on the internet. It fixes a maximum fine of €10,000 and a year in jail for “provoking people to excessive thinness by encouraging prolonged dietary restrictions that could expose them to a danger of death or directly impair their health”.

The amendments were immediately lambasted by French model agencies who warned against confusing anorexia and thinness, and accused the government of stigmatising agencies.

“It’s very serious to conflate anorexia with the thinness of models and it ignores the fact that anorexia is a psychogenic illness,” Isabelle Saint-Felix, secretary general of Synam, which represents around 40 modelling agencies in France, told AFP.

An attempt to legislate against “inciting someone to excessive thinness” in 2008 was voted on by MPs but the bill ran out of time to be presented to the upper house, the senate.

Xavier Pommereau, a psychiatrist, told Libération he was doubtful the measure against internet sites would make much difference.

“The girls who go on to these sites are already sick. They are already suffering from an obsession to impress others and show off their incredible thinness,” Pommereau said.

“It passes the message that showing dangerous images of suicide or other such things is wrong, but we are in a world that is completely internationalised and these sites and images are not confined to our borders.”

Marie-Rose Moro, psychoanalyst and psychiatrist, agreed the law would solve nothing. “It would be better to provide more resources to care for anorexic patients,” she said, adding that there should be “more awareness to eating disorders in society”.

As many as 40,000 people suffer from anorexia in France; 90% of them are women, according to health ministry figures.

Spain already bars models below a certain BMI from taking part in Madrid fashion shows and Italy demands health certificates for those on the catwalk.

Filipino devotees nailed to crosses in Good Friday rites








SAN PEDRO CUTUD, Philippines (AP) — Screaming in pain, Filipino devotees had themselves nailed to wooden crosses to mimic the suffering of Jesus Christ on Good Friday in Asia's largest Roman Catholic nation.

Church leaders have spoken against the annual practice mixing Catholic devotion with folk belief, but it continues to draw big crowds, particularly in northern Pampanga province.

Painter Ruben Enaje, 54, was among half a dozen men whose hands and feet were rubbed with alcohol before locals dressed as Roman soldiers hammered sterilized nails into his flesh.

He has repeated the same act for the last 29 years as part of giving thanks after surviving a fall from a building. This year, he added a gadget— a small microphone near his mouth, although a technical glitch made it difficult to hear him utter Christ's last words.

The reenactment of Christ's crucifixion at a dusty mound in San Pedro Cutud village drew at least 4,000 spectators and tourists, dozens of them foreigners. Unlike in the past, organizers this year banned foreigners from being nailed to crosses to prevent the event from "becoming a circus," said Councilor Harvey Quiwa.

After they were lowered from the crosses, medical workers carried the devotees on a stretcher and made sure there were no complications from their injuries.

"I think it takes an incredible amount of dedication and commitment to really go through something like that," said American tourist Tracy Sengillo. "It's really fascinating."

Devotees undergo the crucifixions in the belief that such extreme sacrifices are a way to atone for their sins, attain MIRACLE CURES for illnesses or give thanks to God.

Similar reenactments were held in other villages around Pampanga and in other provinces, but San Pedro Cutud attracts most crowds.

Before the crucifixions, hundreds of barefoot devotees walked the streets whipping their bare backs with bamboo sticks dangling from a rope.

"I started doing this when my mother got sick, kidney problem. I vowed and prayed to God so that she could be cured," said electrician Marvin Tao, 25, who has been a flagellant for nine years.

___

Associated Press writer Teresa Cerojano in Manila, Philippines, contributed to this report.





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